Reflections from Seminary Students

LESSONS FOR THE PULPIT – LEVI’S “LEGACY” AD by Heather Juul

October 10th, 2011 § 0 Comments

If you spent anytime inside this summer going to see a movie or looking at the fall previews on Hulu, you likely saw Levi’s Go Forth commercial entitled “Legacy“.  The ad is a bit controversial.  Glenn Beck accused “Legacy” of “glorifying revolution” thus leading to a boycott of the jeans by Beck and his followers. Due to the riots in London this August, the commercial was band in Britain because it contains scenes of protest.  The images of the commercial rotate between 20-somethings at the beach, kissing, dancing in and out of concerts, walking down crowded city streets or standing up to riot police.  The youth are portrayed as making their world better, by enjoying life and standing up for what they believe in. They just happen to be doing so in a pair of 501s. » Read the rest of this entry «

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