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Snack Chips and Lessons in Environmental Consciousness

Sometimes noise can be a serious distraction. Frito-Lay found this out the hard way when customers began complaining about the firm’s biodegradable SunChips bag. Although they liked the concept of a 100 percent compostable package, the 80-85 decibel level was higher than most customers could bear. How can anyone hear the television over all that […]

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