Purpose of Business

A Creative Headline about Search Engine Optimization

June 16th, 2011

In a recent article titled, “’Google Doesn’t Laugh’: Saving Witty Headlines in the Age of SEO”, published in The Atlantic, David Wheeler suggests that headlines involving word play are going the way of the “classified ad.” With Search Engine Optimization (SEO) becoming the critical component to a well-read article on the Internet, web editors feel […]

Community, Sharing, and “Returning on Time” for the Love of a Stranger

May 11th, 2011

There’s something special about small-town communities. Everybody knows your name; everybody knows your business. Although such an intrusion of “personal space” carries negative influences such as gossip, it also is profoundly supportive as the community surrounds those in trouble, shares items as needs arise, and works together for the common good. Interestingly, residing near a […]

Bottom Billions/Bottom Line: A Couple Views from the Outside

April 21st, 2011

On April 1-2, the Center for Integrity in Business hosted the Bottom Billions / Bottom Line Conference. Members of large companies, small companies, social ventures, non-profits, and the university converged in Upper Gwinn Commons on the SPU campus to discuss the role of for-profit business in global development. While I could extol the virtues of […]

A New Decade: What Can Marty McFly Teach Us About Change and Global Poverty?

January 14th, 2011

My wife and I recently channel-surfed upon Back to the Future Part II, televised on AMC. This second installment of the blockbuster series, released in 1989, found Marty McFly and Doc Brown time traveling to 2015. With a fashion sense resembling a melted, multi-color box of highlighters and nifty hoverboard technology that would make our […]

Pogo Possum Answers Questions about the Crash

September 4th, 2010

After the dust begins to settle following some economic calamity we all look for reasons. Many of us look to the abstruse and technical aspects only to discover that people forgot (or ignored) the basics. This time many of us are censuring derivatives when we should be examining the human dilemma. Derivatives are insurance contracts. […]