February 25, 2011| 0

Snack Chips and Lessons in Environmental Consciousness

Sometimes noise can be a serious distraction.

Frito-Lay found this out the hard way when customers began complaining about the firm’s biodegradable SunChips bag. Although they liked the concept of a 100 percent compostable package, the 80-85 decibel level was higher than most customers could bear. How can anyone hear the television over all that bag noise!?

Just a few days ago, Frito-Lay announced it has found a solution in a new adhesive that will attach the inner and outer layers of the packaging.

The story of the noisy SunChips bag received a lot of attention over recent months. I wrote about the drama in a recent article for Comment Magazine, Snack Chips and Lessons in Environmental Consciousness, which you might enjoy.

---

John Terrill is the director for the Center for Integrity in Business at Seattle Pacific University.

Be Sociable, Share!
Comments (0) Trackbacks (0)

No comments yet.


Leave a comment


No trackbacks yet.